American Charm™ features our Diamond 10® finish to prevent scratches, scuffs, and stains while enduring water, pets, kids and everyday wear and tear.

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  Our Toughest, Most Durable Surface

  Diamond 10® Technology keeps floors looking newer, longer.

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  Build to Withstand Real Household Use

  Endures water, pets, kids and everyday wear and tear.

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  Made in the USA

  American Charm™ floors are manufactured in the USA with global and domestic content.

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  100% Waterproof Planks

  American Charm™ luxury flooring is perfect for high moisture areas such as kitchens, bathrooms and laundry rooms.